According to Benjamin, “Aura”, with kind of a space-time quality, is what defines art as real. The artistic value of an artwork depends on the time and space that it has been made in for the first time and is determined by being completely original and unrepeatable. Furthermore, he is explains that how the Aura has been eliminated as a result of mass production phenomenon. Benjamin examines the development of mechanical reproduction and discusses the omission of authenticity in application to it. Particularly, he refers to photography and cinema as to be as to have led to the loss of Aura by making an object available through boundless production.

However, we find that by the emergence of motion pictures the art has not been dispelled but it has evolved into a new generation. The absence of aura in a movie sets a new type of human perception. By involving the movement into the work of art, the existence of an object is substituted with a unique experience. In fact, mechanical reproduction is filling the time-space gap between the subject and art that this time, instead of just being seen, has to be experienced. This relation elaborates the concept that the “means of communication is replacing content”, which is a phenomenon stated by Marshal McLuhan as ” The medium is the message”. As for Mcluhan that medium itself that shapes and controls “the scale and form of the human association and action”,  the medium for Benjamin is message and means of social and political changes. The new type of mechanically reproduced work of art positions the people in a whole new relation to it.  Also it is noteworthy that Benjamin did not live long enough to see how the influences of this message have become so dominant that the media itself is shaping the reality of modern life,otherwise some of his perceptions about the reality of art may have been altered.