“If, while resting on a summer afternoon, you follow with your eyes a mountain range on the horizon or a branch which casts its shadow over you, you experience the aura of those mountains, of that branch.”
I hope that everyone accept my apology for putting this piece of media among all these texts. Though the scene described by Benjamin is very different of the scene Hokusai tried to illustrate, it can explain some of the conceptions I was reading in the two texts. First I have to clarify that the media above is a Japanese woodblock print you can find more information about here. In terms of Technology, developing such art works and the usage of papers, inks and cherry woodblocks is really noticeable.
The artist illustrates a scene and then he prepared some woodblocks so that the final work of art can be produced. Then a group of workers print a certain pieces of original work and after that the woodblocks were destroyed in order to limit the number of original copies. These “Ukiyo-e”s might be one of the first art reproduction forms. In this case no original piece exists however all the printed copies are considered as original. It seems that an essence of art work is transferred from artist through a woodblock. In this case the woodblock is a container of forms between artist and final art reproduction which I would like to call a medium, Even though the ordinary people as the viewers of this work of art are not aware of the role of the woodblock. This medium, as we saw in the “Media is Message” article, is a message itself for the content of Fuji Mountain view that was once shaped in artist’s mind and was even not a visual notion at first moments of artistic creation. More over the canvas on which the image was illustrated is itself another medium for the content which certainly more clear and recognizable for the audience.
Now after many years this work of art is re-produced and shared here. The certain fact is that no one of Hokusai’s team printed anything on a monitor. That’s why we can now think of a camera, internet and lots of other technical tools which help us have the canvas on top of this post. Even if the original copies of the work don’t meet the definition of art work reproduction published by Benjamin, I am sure that this one is a reproduced copy of the work in a new context. This is maybe content for the internet medium or a medium itself for other content.