As technology becomes more and more embedded in the social and cultural fabric, its hard not to immediately think what amounts of data (personal and otherwise) become available and who is taking benefit from it. McCullough talks about the Orwellian Big Brother on the idea of surveillance and information recollection by say a political party or a country regime. Situated Technologies, complete networks of data collecting devises are common place nowadays from GPS trackers to surveillance cameras we are being (knowingly and at the same time unknowingly) recorded at all times.