In the article A throw-away aesthetic, Banham discussed the fine arts and popular arts and instances by automobile. Automobile is a good example to explain the relation among consumers, markets, personal values and world trends. Along with technologies evolved, mechanic beauty is being considered as a presence of a balance of well-function and elegance form: operating smoothly creates aesthetics, and operating depends on how the gears functioned.

However, when it speaks of purchase behavior, it becomes a contradictions between affordability and wish, which is, reality and dream. If I could, I would choose an Aston Martin Vanquish instead of a much cheaper Ford Focus. The market knows it, everyone knows it. Does the decision of a Ford Focus means lacking of aesthetic taste? I don’t think so.

Hence, I’d rather suppose the popular arts is all because of economy. Moreover, economy controls everything. Popular arts is like fast fashion outfit, it costs lower because of automated, it is much more easier for people to discard and replace, it has various selection for people to choose (a limited various selection such as many colors and sizes, optional accessories, etc.). Nevertheless, the popular arts gradually become the mainstream aesthetics because its everywhere by feeding us their cheap economy result.

Commodity, furniture, cloth, jewelry, shoes, toy, kitchenware. All of those things in our daily life are disposable. Those things are manufactured by module, and we are getting to used of its aesthetic and being pushed by its short life span. We, ourselves can also be moduled, make up, shape wear, surgery, we are happy to being moduled, like all of those who appear on television, those ephemeral, quickly beauty. We are brianwashed by this fast manufactured culture. We are making ourselves plastic Barbie dolls.

By choosing an affordable, cheaper, not-so-beautiful option, we are becoming a part of this vicious circle. We are sculptured as a part of this culture. ” Good night tv, You’re all made up, And you know that” in Blur’s End of a Century, the lyric says so, “It’s nothing special.”