There are several things that I found interesting in reading this weeks articles.  One of the bigger points I took was the large possible implications of design starting at the small scale.  While the Electronic as Post-optimal Object reading focused on the need for design beyond just surface, I was intrigued mainly by the comments made on design of materials and interface.  These days many of the ubiquitous computing devices that exist are relatively comparable in function.  In fact steadily most android devices have the computationally and functionally outperformed apple products each generation.  However, apple is far superior at designing an object and creating a real experience in using the device.  So much of how we interact with our environments is now through an interface of a device.  This forces designers to now consider designing at more that just the macro scale, but forces us to consider the implications of designing interfaces and designing at the small scale.  When the author was talking about material research, I immediately was captivated.  He pointed out the engineers have long been developing advanced materials, but proposals that they make are often disappointing and do not imply large change.  Here is where architects can have and are having huge effects on the field.  If we are to consider the design of a response or a system, it must be tackled at a small scale first in order to innovate and create holistic environments.