ARC 597 | BLOW-UP Scale, Spectacle, and Spontaneity in Architecture

Benjamin’s article speaks to the reproduction of art and how it has diminished its appreciation of aesthetics. Technology today has greatly influenced how art can be viewed. Overall, I agree with Benjamin. If you go to a museum today, youre caught behind a sea of  iphones and cameras while you try to appreciate the work. It adds a buffer to how art should be viewed in a gallery. Typically the viewer and piece have a interactive relationship that are connected by sight. Scale is a fundamental aspect on its relationship to the viewer. With technology creeping into play, the viewer can be discouraged from an intimate interaction with a piece of art. A group of viewers now become integrated with the experience which questions if a galleries method of portrayal is consistent with the viewer and the piece. The reproduction from the viewers allows a piece to lose its ‘aura.’ it is trapped in the buffer.