09.12.2017
- Benjamin made a comparison of people’s reactions between Picasso paintings and Chaplin movie. The film played a big role in the society because “the critical and the receptive attitudes of the public coincide.” On the other hand, it is hard for painting to gain collective experience for the audiences. How does the mechanical reproducibility of painting help to gain its role back into the society? (Benjamin, pg 10,11)
- McLuhan stated, “For the ‘message’ of any medium or technology is the change of scale or pace or pattern that it introduces into human affairs.” He gave example of the railway act as a medium to accelerate and enlarge human movement. (McLuhan, pg391) He also stated that medium itself is neither good nor bad, “it is the way they are used that determines their value.” Every thing can be looked at it from multiple point of views. He gave example of print causing much trash but disseminated the thoughts of philosopher. (McLuhan, pg 393, 394) How does society decide if a medium works positively to the society or not?
- McLuhan talked about how money medium “reorganized the sense life of people just because it is an extension of our sense lives. This change does not depend upon approval or disapproval of those living in the society.” (McLuhan, pg400) In today’s society, money causes many problems however, people’s lives are still heavily orientated according to money. What happen when a medium got embedded so deeply into a society yet causing negative effects to the society?
