Q1: From Walter Benjamin’s, “The Work of Art in the Age of Mechanical Reproduction”:

Does the increasingly advanced modern film disprove Benjamin’s seemingly pejorative stance that film as a medium lacks the ‘aura’ that other ‘life representative’ media (i.e. painting, sculpting, etc.)? If so, does (or could) this advancement of film technology/technique create a new ‘aura’?

Q2: From Marshall McLuhan’s, “The Medium is the Message”:

What chronologically and/or socially constitutes the boundaries of the term ‘Electric Age’ that McLuhan constantly refers to?

Q3: From Marshall McLuhan’s, “The Medium is the Message”:

“It has never occurred to General Sarnoff that any technology could do anything but add itself on to what we already are.” (pg. 394)
“The effect of the medium is made strong and intense just because it is given another medium as “content.” (pg. 399)

If said initial medium happens to be simply the most convenient and ubiquitously available ‘conduit’ for information, what message does it bring such that the carried ‘content’ only magnifies its own strength?