From “The Rise of the Network Culture”:
Q1:
“In network theory, a node’s relationship to other networks is more important than its own uniqueness. Similarly, today we situate ourselves less as individuals and more as the interstices of multiple networks composed of both humans and things. This is easily demonstrated through some everyday examples. First, take the way the youth of today affirm their identities. Instead of tagging buildings with expressive names, teens create pages on social networking sites such as MySpace and Facebook.”
In this example Varnelis implies that in a pre-networked culture, graffiti was the form of self-affirming identity. The anonymity of this as a practice/art form contradicts how most “social networking” sites perform socially (and is more akin to forms of internet communication that rely upon aliases, like most message boards, chat-rooms, etc.). What aspects the connection between graffiti and social networking go beyond the superficial concept of “individual expression”?
Q2:
” Art—so long a bastion of identity and expression—changes in response to this condition. Rather than producing work that
somehow channels their innermost being, artists, musicians, videographers and DJs act like switching machines, remixing sources and putting them out to the Internet for yet more remixing.” … “An iPod is nothing less than a portable generator of affect with which we paint our environment sonically, creating a soundtrack to life.”
Although Varnelis seems to imply that these are outright new changes brought upon by “networked culture”, I am not so sure that is the case. Through observation, it seems that this is not so much a different condition than it is moreso an acceleration of was is established before. The network acts as a catalyst/accelerator. Is the former or latter, idea closer to the point the author is forming?
Q3:
Varnelis at points refers to the public sphere as “colonized”, speaking to its privatization (and the recognition of this by the ‘owners’, through marketing); does marketing always directly play a hand in this as much as it does in identity politics (as he states is the case)?